Framing the Future: How Progressive Values Can Win Elections and Influence People
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Our country is in trouble. All three branches of federal government are controlled by conservative ideologues who would have been considered extremists in any prior decade. As these ideologues have violated our Constitution and revoked, gutted or de-funded bedrock New Deal and Great Society programs, the American Dream has slipped beyond the grasp of millions of our fellow citizens. The good news is that polls consistently show that a plurality of Americans actually prefer progressive positions. George Lakoff and other analysts have argued persuasively that, in order to reclaim America for all Americans, progressives—both Democrat and Republican—must put forth our moral vision, celebrate our values and principles, and shout them out loud. But which values? And how do we communicate them?
Consultant and political strategist Bernie Horn argues that the task is easier than it sounds. His book proposes a new philosophy of progressivism that articulates what we really stand for. He offers readers an original, field-tested framework of values—freedom, opportunity, security—that distinguishes progressive positions from their conservative counterparts. And he offers practical suggestions—instructions on how and when to express these values. Progressives need to get on message as a movement. With a clearer understanding of our own philosophy, better message framing, and a whole lot more political organizing, we can win this fight. With some hard work, we can persuade our federal, state, and local governments to represent and defend the interests of all. And the promise of America—our common vision for a nation of peace and justice—will be once again within reach for all.
About the Author
BERNIE HORN has worked on real-world politics and public policy for the past 30 years as a lawyer, legislative assistant, lobbyist, political consultant and policy director. For the past six years he has been the Senior Director for Policy and Communication at the Center for Policy Alternatives (CPA), a progressive think tank in Washington, D.C. His latest CPA publications are the Progressive Platform for the States 2006, a 272-page candidate briefing book covering 115 state issues, the Progressive Agenda for the States 2006, a 300-page book that lays out 50 of the most innovative solutions being debated and enacted in the states, and Progressive Policy Models for the States 2006, a 298-page handbook containing 123 model bills. From 1990 to 2000, Horn was President of Strategic Campaign Initiatives, Inc. (SCI), a political consulting firm that helped elect and reelect hundreds of federal, state and local officials. SCI also helped win issue advocacy campaigns for gun control, tobacco taxes, and health care, and against casino gambling and restrictions on abortion.
SCI’s primary business was creating direct persuasion mail for progressive candidates. The firm also produced radio ads, sold voter lists, and conducted polls. Between 1988 and 1994, he served as Federal & State Legislative Director, Legislative Counsel, State Legislative Director, and Director of Strategic Planning and Policy for Handgun Control, Inc. (now called the Brady Campaign). He served as one of the chief lobbyists for the Brady Bill, drafted and lobbied for the federal ban on semiautomatic assault weapons, and conceived the federal ban on handgun sales to minors. He has also served as campaign manager and issues director for two congressional campaigns. He lives in Washington, DC.
Consultant and political strategist Bernie Horn argues that the task is easier than it sounds. His book proposes a new philosophy of progressivism that articulates what we really stand for. He offers readers an original, field-tested framework of values—freedom, opportunity, security—that distinguishes progressive positions from their conservative counterparts. And he offers practical suggestions—instructions on how and when to express these values. Progressives need to get on message as a movement. With a clearer understanding of our own philosophy, better message framing, and a whole lot more political organizing, we can win this fight. With some hard work, we can persuade our federal, state, and local governments to represent and defend the interests of all. And the promise of America—our common vision for a nation of peace and justice—will be once again within reach for all.
About the Author
BERNIE HORN has worked on real-world politics and public policy for the past 30 years as a lawyer, legislative assistant, lobbyist, political consultant and policy director. For the past six years he has been the Senior Director for Policy and Communication at the Center for Policy Alternatives (CPA), a progressive think tank in Washington, D.C. His latest CPA publications are the Progressive Platform for the States 2006, a 272-page candidate briefing book covering 115 state issues, the Progressive Agenda for the States 2006, a 300-page book that lays out 50 of the most innovative solutions being debated and enacted in the states, and Progressive Policy Models for the States 2006, a 298-page handbook containing 123 model bills. From 1990 to 2000, Horn was President of Strategic Campaign Initiatives, Inc. (SCI), a political consulting firm that helped elect and reelect hundreds of federal, state and local officials. SCI also helped win issue advocacy campaigns for gun control, tobacco taxes, and health care, and against casino gambling and restrictions on abortion.
SCI’s primary business was creating direct persuasion mail for progressive candidates. The firm also produced radio ads, sold voter lists, and conducted polls. Between 1988 and 1994, he served as Federal & State Legislative Director, Legislative Counsel, State Legislative Director, and Director of Strategic Planning and Policy for Handgun Control, Inc. (now called the Brady Campaign). He served as one of the chief lobbyists for the Brady Bill, drafted and lobbied for the federal ban on semiautomatic assault weapons, and conceived the federal ban on handgun sales to minors. He has also served as campaign manager and issues director for two congressional campaigns. He lives in Washington, DC.
ISBN : 9781576754597, Author : Horn, Publisher : Berret & Koehler - 2008, Dimensions : 23.4 x 15.5 x 2.3 cm, Paperback : 175 pages
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