Principles of Marketing 14e

how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

ISBN : 9780273752431, Author : Kotler, Publisher : Pearson - 2012, Dimensions : 27.4 x 21.6 x 2.6 cm, Paperback : 744 pages