Principles of Contemporary Marketing
Description
Send to friend
Reviews
Product Description
Over the years, Kurtz and BooneAs Principles of Contemporary Marketing, 14e, International Edition has proven to be the premier teaching and learning solution for principles of marketing courses. With each groundbreaking new edition, this bestseller only grows stronger, building on past milestones with exciting new innovations. The all-new Fourteenth Edition continues the Kurtz and Boone tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, Principles of Contemporary Marketing, 14e, International Edition remains in a class by itself
ISBN : 9780324536508, Author : Kurtz, Publisher : Thomson - 2008, Dimensions : 27.2 x 22.9 x 3 cm, Paperback : 784 pages
No posts found
Add new post
Categories
Publishers
