Market Based Management 5e
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Best is the book that focuses on marketing performance, marketing profitability, and the role marketing strategies play in building the profits of a business.
From the Back Cover
From the Back Cover
Are you looking for a marketing management book that takes a strategic approach and connects marketing decisions with financial implications? Is your course becoming more focused on customer relationships, customer satisfaction, and customer value?
If so, Market-Based Management, Third Edition, was written with you in mind.
ISBN : 9780138133962, Author : Roger Best, Publisher : Pearson - 2009, Dimensions : 22.8 x 17.8 x 2.4 cm, Paperback : 544 pages
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