Interactive Services Marketing 3e

Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities.

ISBN : 9780618641802, Author : Fisk, Publisher : Houghton Mifflin - 2008, Dimensions : 24.8 x 20.2 x 1.4 cm, Paperback : 304 pages