Fundamentals of Selling: Customers for Life Through Service 10e

Fundamentals of Selling is Irwin/McGraw-Hill's number one selling "Selling" text. Its approach is classic and practical. Charles Futrell draws widely from his own experience as a sales professional rather than from a staid theoretical perspective. Futrell continues to develop contemporary themes, such as relationship selling and technology around his classic approach.

New to this edition:WWW exercises and Internet coverage, New ACT! Software appendix which discusses the use of this professional selling software and demonstrates how technology is used by a sales person, and PowerPoint!

ISBN : 9780071101066, Author : Futrell, Publisher : McGraw Hill - 2010, Dimensions : 25.2 x 20.2 x 2.8 cm, Paperback : 651 pages