Consumer Behavior 9e; Buying, Having and Being
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For undergraduate and graduate consumer behavior courses.
Explore the "act of buying" and beyond.
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.
The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.
Explore the "act of buying" and beyond.
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.
The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.
ISBN : 9780137034963, Author : Solomon, Publisher : Pearson - 2011, Dimensions : 27.4 x 21.2 x 2.8 cm, Paperback : 700 pages
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