Basic Marketing Research 6e
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This best-selling introductory text breaks the complex maze of marketing research down into seven straightforward stages. A managerial emphasis along with real research studies provide excellent views of modern practice in the field.
ISBN : 0324361025, Author : Churchill, Publisher : Thomson - 2007, Dimensions : 27.2 x 21.4 x 2.4 cm, Paperback : 624 pages
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