Global Management
For executive training and graduate courses, and for undergraduate courses in Global Management, International Management or Business, and Cross-Cultural Management where the professor wishes to use his or her own pedagogical supplements.
This text addresses the actual management functions and behaviors necessary to develop global vision and management skills at both an organizational—strategic (macro) level, and theinterpersonal (micro) level. This text places the executive or student in the role of a manager of any nationality, encouraging the student to take a truly global perspective in dealing with dynamic management issues in both foreign and diverse host environments. Throughout, the text emphasizes how the variable of culture interacts with other national and international factors to affect managerial processes and behaviors. In addition, the growing competitive influence of technology is emphasized, with boxes featuring the use of e-business for global competitive strategic positioning.
From the Back Cover
This brief edition of Helen Deresky's market-leading text, International Management: Managing Across Borders and Cultures, Third Edition, offers professors the flexibility of a core text that they can supplement with Cases, Simulations, or Readings.
GLOBAL MANAGEMENT helps students develop global vision and management skills at the organizational, strategic, and interpersonal level.
GLOBAL MANAGEMENT emphasizes how culture interacts with other national and international factors to affect managerial process and behavior.
GLOBAL MANAGEMENT illustrates current developments and trends through:
- Chapter Opening Profiles featuring Nokia's China Strategy or the results of the Daimler-Chrysler alliance.
- Comparative Management in Focus sections that give in-depth coverage of selected topics in specific countries such as "Motivation in Mexico" and "Negotiating with the Chinese."
- Global IT Applications show how many companies are using the internet to enhance their communications, marketing, and sales.
ISBN : 0130619647, Author : Deresky, Publisher : Prentice Hall - 2002, Dimensions : 23.6 x 19.2 x 1.6 cm, Paperback : 398 pages
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