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Management

Event Management; an Asian Perspective

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The spectacular opening and closing ceremonies of the Beijing Olympics in 2008, which had a lasting impression on many, was one of the most recent testaments to Asia's emergence on the world stage and to its ability to successfully plan and host even the largest of events. Rich in resources, Asia is now a major global participant in issues of economic, trade and tourism development, and this has seen a corresponding surge in the staging of events - economic forums, trade shows, product launches or tourism events.

Conceptualised and written by tourism consultant and researcher Glenn McCartney for undergraduate tourism and hospitality students as well as for event practitioners, Events Management: An Asian Perspective explores the development, range, objectives and issues of business and leisure events and event planning in Asia.

Refreshing Features

- Eleven engaging chapters discussing the various aspects of managing events in Asia, ranging from events management trends and events tourism in the region, to concepts planning, logistics management, and marketing communication efforts.
- Chapter-opening interviews with industry experts, including HRH Sheikh Ahmad Al-Fahad Al-Sabah (Olympic Council of Asia), Michael Maddess (Action Asia Challenge), and Gerry Armstrong (ESPN).
- Focus features, interspersed throughout each chapter, direct students' attention to events of interest.
- Case studies centred around exciting major events in Asia, such as the MTV Asia Awards, F1 Malaysia, Hong Kong Rugby Sevens, AXN Xtreme Macau Tower, and Sapporo Snow Festival in Japan
- Closing Appendix reveals behind-the-scene perspectives on staging a Linkin Park concert in Asia.

About the Author

Glenn McCartney is a consultant for the travel and tourism industry. He works with governments on tourism planning and management issues as well as with the private sectors, in particular the events, casino and leisure industries, on the same aspects. Dr McCartney received his doctorate degree from the School of Management, University of Surrey. His hospitality and event industry experience in Asia spans 15 years and he also has more than 10 years of graduate teaching experience in Asia. A visiting faculty at several universities and colleges, Dr McCartney develops and teaches short courses as well as undergraduate and postgraduate studies in event management, marketing and public relations.

He assisted in the development, policy and framework for Macau s first National Vocational Qualification (Macau Occupational Skills Recognition System, or MORS), which won the PATA Gold Award for Education and Training. In addition, he has provided consultations on MICE training development and research for the Macau Government, which included introductory and advanced front-line practical training programmes. His accompanying publication in both English and Chinese, Introduction to MICE Management: A Training Manual, was published by the Macao Government.

Dr McCartney s research has appeared in several publications, including Journal of Travel Research, Journal of Vacation Marketing, Journal of Sport Tourism, Journal of Convention and Event Tourism, and International Journal of Event Management Research. He has presented at several international conferences on issues on marketing destinations and event tourism. In recognition of his significant contributions to tourism through his research, he was nominated as an Emerging Scholar of Distinction for 2009 by the prestigious International Academy for the Study of Tourism.

Dr McCartney is also the British Honorary Consul, Macau. His new textbook, Event Management: An Asian Perspective, is targeted at undergraduate and postgraduate students and event practitioners.

ISBN : 9780071272155, Author : McCartney, Publisher : McGraw Hill - 2010, Dimensions : , Paperback : 472 pages

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