Behavioral Finance for Private Banking

A complete framework for applications of behavioral finance in private banking, Behavioural Finance for Private Banking considers client needs specific to private banking like personal circumstances, objectives, and attitude to risk. This book includes the theoretical foundations of investment decision–making, an introduction to behavioral biases, an explanation of cultural differences in global business, a guide to asset allocation over the life cycle of the investment, and several case studies to illustrate how can be applied. A must–read for anyone in private banking, this book demonstrates how to satisfy client needs.

From the Inside Flap
“Behavioural Finance for Private Banking is true to its title. The book contains a wealth of practical advice to help private bankers make effective use of behavioural finance. After providing a rigorous introduction to key psychological concepts, the book offers a series of concrete steps private bankers can follow to help their clients make sensible investment decisions––decisions which reflect clients’ individual psychological traits. The impact of this book on private banking will be significant and long–lasting.”

ISBN : 9780470779996, Author : Hens, Publisher : John Wiley - 2008, Dimensions : 25 x 16.6 x 2.4 cm, Paperback : 270 pages