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Mass Communication Theory 5e


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CODE: ISBN : 9780495567066

Old price: Rp 240.500
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An introduction to both the social/behavioral and cultural/critical bodies of mass communication theory. Baran (radio/television, San Jose State U.) and Davis (communication, Pennsylvania State U.) discuss such topics as mass society theory, behaviorism, Lippman's theory of public opinion formation.

ISBN : 9780495567066, Author : Baran, Publisher : Cengage Learning - 2009, Dimensions : 23.1 x 18.5 x 0.8 cm, Paperback : 373 pages


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