Management of Electronic Media 4e
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MANAGEMENT OF ELECTRONIC MEDIA, Fourth Edition, provides the most accurate and current information on the management techniques used in the electronic media industry. Written clearly and concisely, this textbook covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web) industries.
ISBN : 9780495569428, Author : Albarran, Publisher : Wadsworth - 2010, Dimensions : 23.6 x 18.5 x 1.8 cm, Paperback : 332 pages
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