Management Communication 4e; A Case-Analysis Approach

For managerial communication courses. Strategic communication methods that support the development of ethical and effective managers at all levels of business.

p> For professors who know students need effective communication skills to be successful in the business world, this text provides a strategic, yet practical view of managerial communication.

In this fourth edition, three dozen case studies are provided to help students see how their new skills would work in a real setting. A new chapter has also been added on Persuasion, examining the science behind influencing decision making in others.

ISBN : 9780135096376, Author : O'Rourke, Publisher : Pearson - 2010, Dimensions : 23.2 x 17.6 x 2.2 cm, Paperback : 448 pages