Dynamics of mass communication 10ed

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student DVD that adds video and interactivity to the student's textbook experience and brings students up-to-date on the latest developments in mass communication--from the emerging role of cell phones and iPods in the mass media mix to the growing impact of blogs on the practice of journalism.

ISBN : 9780071284264, Author : Joseph R Dominick , Publisher : McGraw Hill - 2009, Dimensions : 26.7 x 21.6 x 2.3 cm, Paperback : pages