Communication Matters

Communication Matters helps students move beyond an intuitive appreciation of communication to explore core principles of the discipline. By helping students take personal responsibility for their communication behaviors, by encouraging critical reflection, and by actively applying the key concepts to diverse contemporary challenges, the program fosters an understanding of the many important ways communication matters in daily life.

ISBN : 9780071221498, Author : Floyd, Publisher : Mcgraw Hill - 2010, Dimensions : , Paperback : pages