Internet Marketing
For courses in Marketing and Internet Marketing.
This comprehensive text makes the world of Internet marketing understandable and accessible, and explores its relationship to traditional marketing—building on learners' previous marketing knowledge of positioning, audience, target markets, and direct response marketing. Clear language, logical organization, and pertinent, practical examples give readers the Internet marketing “how-to” and allows them to relate this material to their own goals, products, and services.
From the Back Cover
Be Part of the Conversation!
The Internet has extended the reach of people networks through online technology. Participating in that conversation requires changing existing paradigms for companies internally and targeting markets externally.
Compete on a more level playing field by
- Listening to the conversations between partners, employees and customers
- Qualifying and quantifying your company's perspective
- Applying what you have learned to target your market effectively ... all through the Internet!
ISBN : 0130336289, Author : Cox, Publisher : Prentice Hall - 2004, Dimensions : 23.4 x 17.5 x 1.3 cm, Paperback : 324 pages
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