Basic Marketing Research Using Microsoft Excel Data Analysis 2e
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For undergraduate Marketing Research courses.
Basic Marketing Research, 2e, utilizes Excel™ add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers.
ISBN : 9780131354210, Author : Burns, Publisher : Pearson - 2008, Dimensions : 25.2 x 20.4 x 2.4 cm, Paperback : 544 pages
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