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Green Business Basics: 24 Lessons for Meeting the Challenges of Global Warming


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CODE: ISBN : 9780071603577

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As environmental issues become more pressing, businesses must find ways to conserve energy-saving on expenses and improving their bottom line. Green Business Basics helps you gain a better understanding on the many “green” topics of our day that can affect their business (such as greenhouse gasses and emission trading). It then goes on to show how you can develop your own green strategy to make the most of your resources and create a more marketable image for your company.

From the Back Cover

24 Lessons for meeting the challenges of global warming

 

Every business publication, theorist, and trend is pointing towards “greener” practices, resources, and products. But what does this mean if you're a manager, own a small business, or are a concerned citizen? Green Business Basics has the answers you need to make sense of the issues. Nick Dallas, an expert with backgrounds in chemistry, economics, and politics, outlines the bare bones of the issue, covering

* Greenhouse gasses * Carbon footprints * Climate change * Global competition * New business models * Making a difference * Business trends

With every generation, the demand for food, manufactured goods, modern conveniences, fuel, and a wide array of other items has grown exponentially. In attempting to create a supply that meets these ever-increasing needs, the resources and terrain needed for their cultivation and creation have begun to show signs of being tapped to the limit. At the same time, the increased amounts of waste to be managed and the impact of global warming are also taxing our planet's resources, and having drastic effects on our environment.

 

In this new era, manufacturers, industrialists, and regular businesspeople need to better understand how customer demand, combined with a dwindling access to resources and a higher cost of materials, affects their business. At the same time, the new trend towards “greener” goods opens up a new market that every business can benefit from.

 

Green Business Basics provides a broad overview of the subject matter for the businessperson and concerned citizen who wants to acquire a fundamental understanding of the issues and challenges. This book provides insights into

  • Climate change science
  • Sustainability
  • Risk management
  • Investment opportunities
  • Technology options
  • Understanding the bigger picture

Although it's important to start forging a greener business route, it's not an all-or-nothing scenario. Even a few small steps can make a difference in the environment--and in the profitability for your business. Responding to human-triggered climate change is also an opportunity for greater international cooperation, for technological innovation, for lifestyle reassessment and for moving towards a more sustainable future.

ISBN : 9780071603577, Author : Dallas, Publisher : McGraw Hill - 2009, Dimensions : 20.6 x 13.2 x 1.5 cm, Paperback : 128 pages


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