Enterprise

Introduce students to a new mind-set, strong enterprising skills, and the ability to take advantage of ever-changing opportunities with this unique introductory entrepreneurship and small business management text. Gartner/Bellamy's "Enterprise, International Edition", clearly demonstrates how any individual can be an enterpriser or entrepreneur as they learn to take initiative to organize a project, despite obstacles or risk. This unique text moves beyond most entrepreneurship texts to explore topics using three levels of analysis - the person, business, and environment. The text emphasizes both ethical issues and global opportunities enterprisers face every day. With the help of memorable cases and hands-on exercises, the reader travels through the actual physical and mental steps of starting and operating a successful business. The book focuses on both the personal and professional skills students or budding entrepreneurs need for success in any venture or career.

ISBN : 9780324786552, Author : Gartner, Publisher : South Western - 2010, Dimensions : 27.4 x 21.6 x 2.4 cm, Paperback : 592 pages