Developing New Business Ideas
Trevor Baylis OBE, the inventor of the clockwork radio
Robert Heller, management writer and founding editor ofManagement Today
"If you are eager to leave the corporate rat-race for an entrepreneurial journey, the Braggs' Chapter Four is your ticket out. Thanks to this book, finding a viable new business idea just got easier."
Professor John Mullins, London Business School, author of The New Business Road Test
"Developing New Business Ideas forges a unique and powerful link between creativity and innovation. Many innovation models begin with a new business concept and proceed to describe what steps must be taken to develop, evaluate, and bring the concept to market. It is almost as if such models assume new business concepts are ripe for the picking and that successful innovation relies primarily on analysis and implementation.
Bragg and Bragg highlight how creativity is essential to the ‘front-end’ of the innovation process. They explain how the creative process can be explicitly employed to identify business opportunities and to develop original ideas in response to such opportunities. These real-life stories, in combination with an array of practical creativity tools, render this book both an enjoyable read and profoundly useful. Developing New Business Ideas has the potential to help many people realise their dreams."
Gerard J. Puccio, Ph.D., Chair and Professor, International Center for Studies in Creativity, Buffalo State College - State University of New York
"Here is a way of thinking that will enable the reader not just to generate new business ideas but, perhaps more importantly, to see opportunities, initiate change and cope with uncertainty. This is what entrepreneurship is really about. A way of thinking and behaving that enables people to see opportunities and innovate.
Mary and Andrew Bragg ‘break the mould’ with a book that is not about entrepreneurship and the functional business competences of the entrepreneur, but instead educates the reader for entrepreneurship by developing the right-brain attributes of the successful entrepreneur."
Professor David A. Kirby, School of Management, University of Surrey and author of Entrepreneurship
"My first business idea did not work. The next idea did, and has allowed me to run a successful company for the past sixteen years. Had this book been around all those years ago, it could have saved me a lot of time and money pursuing my first idea in the belief that it was also the best. Acknowledging that intuition is as important as practical business logic, this mind-widening book should be prescribed reading for all those considering starting their own company."
Sue Stedman, founder and managing director, Sue Stedman Corporate Clothing
ISBN : 0273663259, Author : Bragg, Publisher : Prentice Hall - 2005, Dimensions : 23 x 15.4 x 2.2 cm, Paperback : 266 pages
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