Competing for customers and capital
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Make positive changes in your company with COMPETING FOR CUSTOMERS AND CAPITAL! This innovative text explains the relationships between enterprise marketing and corporate finance based on the common language of economic theory and financial accounting data. In the process, important metrics from marketing and finance are united and add to your fundamental understanding of what drives shareholder value.
ISBN : 0324405979, Author : Cook, Publisher : Thomson - 2006, Dimensions : 23.1 x 15.2 x 2.8 cm, Paperback : 272 pages
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