business to business market research
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Review
“compares the benefits and drawbacks of qualitative and quantitative research, and offers guidelines for conducting interviews, focus groups, and telephone surveys.”
reference and research books
“advises market-research practitioners, students and others on how to do business to business (b2b) market research. focuses on specific areas where b2b research is different from other types of research.”
journal of economic literature
"the market research in practice series are excellent publications. they offer students the opportunity to study core topics separately and in depth."
graham webb, senior programmes manager, marketing, sales & retail, park lane college, uk
“in addition to covering the basics of qualitative and quantitative research(from a b2b perspective), many suggestions and tips for conducting effective b2b research are offered.”
the b2b reporter
“provides an up-to-date reference source for al those involved in, or occasionally needing to know about, business to business marketing research. approachable in style, business to business market research answers all the key questions relevant to students, practitioners and users of marketing research.”
leaflet
Graham Webb, Senior Programmes Manager, Marketing, Sales & Retail, Park Lane College, UK
"The Market Research in Practice series are excellent publications. They offer students the opportunity to study core topics separately and in depth."
ISBN : 0749443642, Author : McNeil, Publisher : Kogan Page - 2005, Dimensions : 23 x 15.4 x 3.4 cm, Paperback : 256 pages
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