Breaking Away : How Great Leaders Create Innovation that Drives Sustainable Growth--and Why Others Fail

Innovation Leaders Praise Breaking Away

“Finally, innovation in a framework that is clear, insightful and easy to put into practice. This is a must read.”
—Angela Ahrendts, Chief Executive Officer, Burberry

—Dean Kamen, CEO, DEKA, inventor of the heart stent, the Segway, and many other transformational innovations

—Joel Kurtzman, Milken Institute and Wharton’s SEI Center for Advanced Studies in Management

—Denise Morrison, Board Member, COO and CEO Elect, The Campbell Soup Company

—Marco Jesi, Chairman of the Board, Limoni Profumerie S.P.A.

—Cynthia McCague, Board of Directors, Monster.com and former SVP Human Resources, The Coca-Cola Company

”Stevenson and Kaafarani 'break away' from traditional thinking to converge on a powerful thesis that will forever change how we view innovation.”
—Judith Glaser, CEO Benchmark Communications, Inc, and the bestselling author of Creating We and DNA of Leadership

“A how-to guide on inspiring a culture of innovation in your workplace.”
—CIO Insight’s Best Business Books for 2011

About the Book

The key to generating growth and shareholder value today is the ability to develop and embed innovation into every facet of business. But how do you do that?

Leadership. It takes a business leader with vision and a sense of accountability to merge corporate culture and innovation processes into a powerful, self-sustaining engine that dominates markets. Without that kind of leadership, a company is just spinning its wheels.

Breaking Away provides the framework to be that leader—and to create other leaders who will drive your company into a future of profits and growth.

Pioneers in the field of innovation leadership, Jane Stevenson and Bilal Kaafarani provide a simple but powerful model for breaking away from your industry pack by fully utilizing your employees, technology, and resources. You’ll learn how:

• Ford beat Toyota in the race to create the first hybrid (and why everyone thinks it was vice versa)
• GE’s development of a locomotive battery makes planet earth more sustainable
• Skype landed 480 million registered users in its first four years of business
• Emirates airline has grown from a small, regional carrier to one of the world’s top three airlines

Different organizations, different industries . . . one thing in common: a cadre of leaders who understand the nature of innovation, develop well-defined priorities, and maintain a powerful sense of accountability.

Breaking Away will change the way you approach leadership and innovation—and put you on the road to market domination.